If you're selling real estate anywhere in Texas—whether it's lakefront homes in Austin, new builds in Frisco, or fixer-uppers in Lubbock—there's one hard truth you can't ignore: your website and online presence need to show up when buyers start searching.

Because let's face it, most clients aren't walking into your office anymore. They're on Google. They're on YouTube. 

They're looking for the best “Realtor in Sugar Land” or “homes for sale near The Woodlands” before they even think about calling someone. If you're not ranking, you're invisible.

That's where real estate SEO services in Texas come in. The right provider doesn't just throw keywords at your site. 

They build a strategy—hyperlocal content, Google Business optimization, backlinks, mobile speed tuning—that turns clicks into calls. And in a competitive market like Texas, that can make or break your year.

We've rounded up the top SEO services that Texas agents are using right now. Some are premium. Some are boutique. But all of them know real estate—and more importantly, they know Texas.

Pro Tip: Check out our Mastering Search Engine Optimization: A Beginner's Guide

Why Real Estate SEO Actually Matters in Texas

Here's the thing about Texas: it's huge. From luxury buyers in West Austin to first-timers in Katy, people aren't just searching “homes for sale”—they're searching very specifically. 

They're looking for neighborhoods, school zones, lake access, tax rates. If your site isn't showing up with content that answers those questions, you're leaving money on the table.

We're talking about:

  • Getting into the Google map pack when someone types “top Realtor in Fort Worth”
  • Showing up with a helpful, click-worthy page when someone searches “living in Round Rock with kids”
  • Building trust through blog content and five-star Google reviews—before the lead even talks to you

Here's the good news: most agents still aren't doing SEO right. Which means if you start now, you can win. Especially in local Texas markets where the competition hasn't caught on yet.

This guide breaks down the top real estate SEO services in Texas—from the all-in pros like InboundREM, to design-heavy shops like Luxury Presence, to nimble freelancers who can give you a running start. 

Keep reading, and I'll help you figure out which option fits where you're at in your real estate business.

Top Real Estate SEO Services in Texas (Ranked)

1. InboundREM – Best Overall for Texas Real Estate SEO

Website: https://inboundrem.com/real-estate-seo-companies-services/

If you're serious about dominating real estate search rankings in Texas, InboundREM stands in a league of its own. 

Founded by real estate SEO veteran Robert Newman, the agency specializes in inbound marketing for agents and brokers, with a proven track record helping professionals rank in major cities like Houston, Austin, and Fort Worth—as well as more targeted suburban markets like Sugar Land and Katy.

What Sets InboundREM Apart:

  • Proprietary SEO strategies tailored to the real estate niche
  • Hyperlocal community page creation and long-form blog content
  • Google Business Profile optimization and video SEO
  • Transparent, results-first approach (no contracts, no fluff)

Texas Case Study: Bret Wallace, Fort Bend County

Bret Wallace partnered with InboundREM for a full-scale inbound SEO campaign targeting Sugar Land and surrounding Fort Bend communities. Over two years, Wallace saw a 10× ROI on a $22–25K investment, growing from ~$175K GCI to over $320K. The strategy included:

  • A new website build with optimized hyperlocal pages
  • Over 150 YouTube videos generating 70K+ views and 70+ leads
  • Google Business Profile optimization with 60+ five-star reviews
  • $1K in local ads that produced $13.5K in sales commissions

A separate GBP-focused campaign in 2024 generated $101,700 in commissions from six transactions—within just 10 weeks. All sourced from improved reviews, local signals, and keyword strategy.

Who Should Hire InboundREM:

  • Mid-to-large teams or solo agents ready to invest $20K+ over 12–24 months
  • Those willing to be involved in video, blog, and local content creation
  • Agents in competitive Texas markets who want sustainable lead generation

Who Shouldn't Hire InboundREM:

  • New agents with limited marketing budgets
  • Anyone looking for plug-and-play SEO without participating in content
  • Agents focused solely on social media or paid ads without interest in organic growth

“No fluff. No templates. InboundREM delivers real rankings that turn into real leads.”

2. Luxury Presence – Best for Branding + SEO Combo

Luxury Presence is a favorite among high-end agents in places like Westlake Hills, Highland Park, and River Oaks. Their real estate SEO services in Texas are paired with beautifully designed, custom-branded websites that feel polished and professional from day one.

Strengths:

  • Elegant, high-converting websites built for luxury real estate
  • SEO packages included with web design
  • Emphasis on agent branding and high-net-worth audience appeal

Limitations:

  • SEO services aren't as deep or customizable as InboundREM
  • Cost may be too high for smaller teams without luxury listings

Who Should Hire Luxury Presence:

  • High-producing luxury agents in cities like Austin, Dallas, and The Woodlands
  • Realtors looking to elevate their personal or brokerage brand
  • Those who prioritize beautiful, client-facing web design

Who Shouldn't Hire Luxury Presence:

  • Agents looking for technical SEO or aggressive local content campaigns
  • Budget-conscious agents in smaller Texas markets
  • Anyone expecting hands-on, ongoing SEO consulting

3. Real Estate Webmasters – Most Robust All-in-One Platform

Note: REW has been the center of numerous legal battles, causing some prospective clients to rethink giving REW their business.

If you're a Texas team leader needing a powerful IDX system with SEO baked in, Real Estate Webmasters offers a serious enterprise solution. Their real estate SEO services in Texas come bundled with a powerful backend platform that supports lead routing, CRM, and site analytics.

Pros:

  • Fully integrated system (IDX, CRM, SEO, analytics)
  • Time-tested website architecture for SEO
  • Scalable for multi-agent teams and large brokerages

Cons:

  • Costly platform that requires long-term investment
  • Not ideal for solo agents or agents who don't need all-in-one software

Who Should Hire Real Estate Webmasters:

  • Tech-savvy teams or brokerages needing complete platform control
  • Agents with support staff to handle backend tools and CRM systems
  • Offices looking to scale SEO across multiple cities or suburbs

Who Shouldn't Hire Real Estate Webmasters:

  • New agents, or those overwhelmed by complex tools
  • Realtors who only need SEO and not a bundled solution
  • Anyone expecting hands-on content creation as part of SEO services

4. Freelancers or Boutique Agencies – Best for Beginners or Tight Budgets

If you're just getting started in smaller Texas markets like Kerrville, Tyler, or Amarillo, you may not need a major SEO firm right away. Instead, freelancers or boutique real estate SEO agencies in Texas can offer a budget-friendly starting point.

Advantages:

  • Lower costs, flexible payment options
  • Often more responsive and hands-on for small projects
  • Can offer custom strategy for underserved Texas markets

Limitations:

  • Quality and SEO knowledge vary widely
  • May lack scalability, tools, or analytics capabilities
  • No standardized SEO frameworks—results depend on the freelancer

Who Should Hire Freelancers:

  • Agents with under $5K to spend on SEO
  • Beginners building their first online presence
  • Niche-market agents who want hyperlocal help on a tight budget

Who Shouldn't Hire Freelancers:

  • Agents in fast-paced markets like Austin or Dallas
  • Teams looking for robust SEO performance tracking
  • Realtors who want long-term SEO strategy and managed growth

Common SEO Needs for Texas Real Estate Pros

No matter what real estate SEO service you choose, here are some essential services any Texas-based agent should ask for:

  • Geo-targeted community pages for areas like Tarrytown Austin or Cinco Ranch Katy
  • Local schema markup to improve Google visibility
  • Blog content that speaks to buyers, sellers, and investors
  • Google Business Profile optimization for suburbs like Allen, Georgetown, or Spring
  • Mobile-first, fast-loading websites that deliver leads from any device

Pro Tip: Don't Forget Content Marketing

Real estate SEO services in Texas are only as good as the content strategy behind them. Google loves in-depth, hyperlocal, original content. If your site doesn't have long-form pages on neighborhoods, homebuyer tips, or moving guides, you're leaving rankings (and leads) on the table.

“The key to winning SEO in Texas isn't just keywords—it's being the most helpful and authoritative local voice.”

Final Thoughts: One Size Doesn't Fit All

Whether you're a luxury agent in Dallas' Preston Hollow, a family-focused team in San Antonio, or a waterfront specialist in Galveston, there's an SEO solution for you. 

If you're ready to invest in scalable, long-term growth, InboundREM is the top choice. 

For agents who prioritize branding, Luxury Presence delivers aesthetic punch. 

Real Estate Webmasters suits teams needing integrated systems. 

And if you're just starting or on a modest budget, a trusted freelancer can still move the needle.

Texas real estate is moving fast—and with the right SEO partner, you can move faster.